Ah, Mad Men.
Explaining to those who I kick off the tube every Sunday what the show is about - in a cool, thrilling, you should be watching this show too kind of way - is kind of difficult.
Keep in mind that I favor succinct and snappy responses...
Mad Men - it's about the people working in this advertising agency. In the 60s. Which is pretty groovy, ya know?
Yeah, I didn't convert anyone with that description.
The next time I decided to be a little more laconic..."its about the people who work in an advertisement agency. Specifically, its about watching how these people - typically white, upper middle class - deal with the changing social forces of the times - from the women's rights, to (kind of) homosexuality and the civil rights movement."
This explanation got a nod and my peeps actually stayed and watched. For five minutes before leaving me alone to watch the episode alone, but its a start. At least, its no longer totally unfathomably boring "costume" melodrama. Which is what I first thought when I first started watching it. But since I like costume melodramas that was part of the appeal.
But I've come to realize that the "fun" comes in the day after the episode airs. Reading various analysis of the show, made me rethink the seemingly boring, vapid, vain, characters of the show.
I've gotten so use to just being dragged along by melodrama, simple plot points and cardboard characters that it was easy at first to overlook Mad Men.
To enjoy Mad Men, you have to pay attention. Seriously. The show isn't plot driven. Nothing seems to be happening - until suddenly things happen. And I was left to how what just happened, happened? To ease my confusion, I had to play detective.
How does this character frowning relate to the scene before where he seemed to be on top of the world? What's this character's family background? Why is she so ambitious? Why hasn't the word feminism popped up yet - wasn't there any forerunner to that word?
You jump ahead, look back, check a theory, discard if it doesn't fit and then repeat. All in the seconds it takes before a new scene comes on. That's how you stay interested while watching the seemingly placid scenes of Mad Men.
Forget the water cooler. Head to your favorite blogs to check to see who has the cleverest analysis. Who, in the end, can share some light on what the freak is going on in the minds of those wacky Sterling Cooper minions.
Like I said in the beginning, I'm just enjoying the antics of advertising men (and a woman) executives in the early 1960s.